Layer 1
Indie Fashion and Beauty Brands, and Retailers 2025

THE DESTINATION FOR INDEPENDENT FASHION AND BEAUTY NEWS

2025 MEDIA KIT

REACH INDEPENDENT FASHION AND BEAUTY BRANDS, AND RETAILERS

FASHIONISTA MISSION

Fashionista is the leading online destination for independent fashion and beauty brands, and the independent retailers who sell their products — a B2B community for current and aspiring industry professionals, with multiple buyer-seller dynamics.




AUDIENCE REACH


FASHIONISTA'S GLOBAL READERSHIP

1 Million Monthly Site Visitors

100,000 Daily Newsletter Subscribers

90% Female, Ages 18-34

4.75 Million Social Followers









RETAIL AND BRAND CUSTOM AND SPONSORED CONTENT OPPORTUNITIES

FASHIONISTA COLAB

Fashionista’s own in-house content studio aligns premium advertisers with engaging, creative content – offering original photo shoots, video and editorial. Content produced for Fashionista’s CoLAB is written by our editors leveraging the voice, trust and credibility of the brand, published under the Fashionista byline. Fashionista has published sponsored content in partnership with brands such as Clientbook, Wolf & Badger, Première Vision, Lenzing, START by WGSN, Fair Trade, Centric Software, Supima, and more.

Your article will get published on Fashionista.com, shared with our 4.75 million social media followers, and included in our Daily Newsletter that reaches 100k subscribers. Articles will live on the Fashionista’s coverline for seven days. Includes a seven day Spotlight takeover, which lives on every page of Fashionista.com and a banner ad roadblock driving traffic to your site.





FASHIONISTA SPONSORED CONTENT

As one of the most powerful voices in the industry, Fashionista is an agenda-setter for the professionals as well as influential fashion-focused consumers. Reach our 1M readers with Fashionista’s Sponsored Content Program.

Your article will get published on Fashionista.com, shared with our 4.75 million social media followers, and included in our Daily Newsletter that reaches 100k subscribers. Articles will live on Fashionista’s coverline for seven days. Includes a seven day Spotlight takeover, which lives on every page of Fashionista.com and a banner ad roadblock driving traffic to your site.



TARGETED HIGH IMPACT DISPLAY OPPORTUNITIES



FASHIONISTA DISPLAY CAMPAIGNS

Reach your target audience through high impact display campaigns. ROS, Geo Targeting, and Fashionista Section Takeovers are available.

Runs on Desktop, Mobile, and Tablet

Standard IAB Units Include - 970x250, 728x90, 300x60, 30x250, 320x50, 640x80 Interstitial.

Large custom units are available.




DIRECT RESPONSE EMAIL





FASHIONISTA EMAIL AND DAILY NEWSLETTER

100% SOV email driving traffic to your site

Align your brand with the Fashionista Daily Newsletter

Reach 100k subscribers

15% - 29% Open Rate

0.25% - 1.0% CTR







DIRECT RESPONSE LEAD GENERATION


FASHIONISTA LEAD GENERATION

Fashionista reaches both consumers and professionals, which makes us very unique in the marketplace. Whether you are trying to increase sales for your product or increase your reach to designers, marketers and beyond, we have sponsorships that will help you reach those initiatives.

Fashionista curates high interest eBooks with topics from Ethical Fashion to How To Make It As A Shoe Designer. Sponsorship includes guaranteed lead generation.

Collaboration with Fashionista editorial on custom curated assets with guaranteed lead generation.

The yearly Fashionista Salary Survey and Report is the most downloaded asset available for sponsorship.





DETAILED REPORTING


FASHIONISTA CAMPAIGN WRAPUPS

Fashionista’s real time analytics included with native, custom or editorial series. Full detailed reports on A/B testing, open rates, pageviews, CTR as well as impressions served.


FASHIONISTA'S MARTECH STACK


RATE CARD MENU




FASHIONISTA PACKAGES


MEDIA RUN

PRODUCTS

REACH

RATE

1 MONTH PACKAGE

  • 1 SPONSORED CONTENT
  • 1 MONTH OF BANNER ADS
  • 1 EMAIL BLAST

500K IMPRESSIONS

$5,000-$10,000

2 MONTH PACKAGE

  • 2 SPONSORED CONTENT
  • 2 MONTHS OF BANNER ADS
  • 2 EMAIL BLASTS

1M IMPRESSIONS

$12,000-$30,000

3 MONTH PACKAGE

  • 3 SPONSORED CONTENT
  • 3 MONTHS OF BANNER ADS
  • 3 EMAIL BLASTS

1.5M IMPRESSIONS

$20,000-$50,000

6 MONTH PACKAGE

  • FASHIONISTA COLAB X2
  • SPONSORED CONTENT
  • 6 MONTHS OF BANNER ADS
  • 6 EMAIL BLASTS

3M IMPRESSIONS

$50,000- $100,000

LEAD GENERATION- FASHIONISTA eBOOKS

SPONSORSHIP PACKAGES

  • CLIENT SPONSORSHIP OF FASHIONISTA eBOOK
  • LOGO INCLUSION ON COVER
  • NATIVE ARTICLE INTEGRATED IN eBOOK AND SHARED ON FASHIONISTA INSTAGRAM, TWITTER, FACEBOOK, NEWSLETTER
  • CLIENT EMAIL BLASTS
  • INCLUDES LEAD GUARANTEE


500K IMPRESSIONS

$5,000-$15,000

LEAD GENERATION- CONTENT SYNDICATION

LEVERAGE FOR WHITE PAPERS, WEBINARS, AND OTHER GATED CONTENT. MINIMUM DELIVERY OF 1 NATIVE ARTICLE POST, 1 NEWSLETTER, AND 1 EMAIL BLAST. FASHIONISTA WILL GUARANTEE LEAD GOAL.

500K IMPRESSIONS

$15,000

LEAD GENERATION- CUSTOM

CREATED BY FASHIONISTA EDITORIAL, IN COLLABORATION WITH CLIENT. FASHIONISTA WILL AUTHOR WHITE PAPER/eBOOK AND INCORPORATE CLIENT THOUGHT LEADERSHIP. FASHIONISTA WILL MANAGE ALL DESIGN, LANDING PAGES, AND AUDIENCE DEVELOPMENT.

500K IMPRESSIONS

$25,000

EMAIL BLASTS x3

THREE DIRECT EMAIL BLASTS TO OUR FASHIONISTA SUBSCRIBERS LINKING TO YOUR LANDING PAGE

100K SUBSCRIBERS (x3)

$7,500

NEWSLETTER x2

  • DAILY NEWSLETTER X2
  • FASHIONISTA DAILY NEWSLETTER TEXT AD:
    • TOP BANNER: 728X90 LEADERBOARD (SIRE SERVED)+ URL
    • TEXT AD TITLE: 80 CHARACTERS MAX (INCL. SPACES)

100K SUBSCRIBERS

$2,500

FASHIONISTA'S FASHION SCHOOL DIRECTORY PROGRAM

  • LISTING INCLUDES FULL SCHOOL OVERVIEW WITH COURSES AVAILABLE, CONTACT INFORMATION, TUITION INFORMATION, ALUMNI TESTIMONIALS, ENROLLMENT DEADLINES, LINKS TO REVELANT COURSES, AND SCHOOL WEBSITE
  • HIGH RESOLUTION LOGO
  • SLIDESHOWS
  • VIDEO WHICH CAN INCLUDE A CAMPUS TOUR

3M IMPRESSIONS

$5,000


FOR MORE INFORMATION CONTACT

ADVERTISING@FASHIONISTA.COM